Brands and Gaming: The Computer Gaming Phenomenon and the...

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Brands and Gaming: The Computer Gaming...

Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming

Name: Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming
ISBN: 9781403998972

David Nichols, Tom Farrand, Tom Rowley, Matt Avery

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The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

ক্যাটাগোরিগুলো:

Medicine

সাল:

2006

প্রকাশক:

Palgrave Macmillan

ভাষা:

english

পৃষ্ঠা:

177

ISBN 10:

1403998973